diff --git a/GNUmakefile b/GNUmakefile
index df74d3b9c..9ac6ba5be 100644
--- a/GNUmakefile
+++ b/GNUmakefile
@@ -22,8 +22,11 @@ ifeq (0,$(shell pkg-config --exists lxc; echo $$?))
 HAS_LXC="true"
 endif
 
+ifeq ($(TRAVIS),true)
+$(info Running in Travis, verbose mode is disabled)
+else
 VERBOSE="true"
-
+endif
 
 
 ALL_TARGETS += linux_386 \